Documentation Series | Publication | Mobile App | Poster
Impulse Archive aims to slow impulsive purchasing moments in pop-up retail and encourage responsible consumption among Singaporean young adults.
The project stemmed from the ever-growing culture of pop-up retail and impulse buying among Singaporean young adults, and how consumers are unaware of the ephemeral retail environment's ability to shape their decision-making. While the purchasing moment is almost as fleeting as its environment, the materials purchased and possessed will live on for years. Something overlooked is also how the onus is on consumers to push sustainable agenda through their choices.
Take For Later
This publication covers common ephemera collected at pop-up retail stores, and touches on a simple takeaway message of how the pile from which you take is never-ending.
Impulse Archive Document File
A collection of interviews and insights on the buyer's perspective in pop-up retail environments. Why do they act the way they do in pop-ups, and why should it be of concern?
Save For Later - Mobile App
An app solution for pop-up retail's younger audience - to help curb compulsive moments and provide gratification.
