Large-Scale Floor Sticker| Design | Conceptualisation | Illustration| Marketing Strategy
(3) Project Team: Shun Yi, Victoria, Sophia
Each floor sticker represents a different facet of DORS and are precisely distorted to allow for a unique 3D experience at specific angles - users will be able to interact with the whole sticker display at any angle or direction.
Design Orchard Retail Store*(*DORS) is an integrated retail and incubation space that aims to groom and profile new and emerging designers in the lifestyle and fashion sector, and prepare to take them overseas.
'Unveil' is a set of floor stickers and a marketing campaign that front-faces the target audience at their side entrance, aiming to increase the brand awareness and enhance customer experience.
(Project is a pitch.)
Concept - Lifting Tiles
A key challenge was that people think of DORS as just another retail store, and are not aware of its active support and efforts towards local designers. DORS also happens to be the only retail store in Singapore that has a unique window-unveiling service for new featured local brands/ collaborations. To use that unique feature of theirs, we came up with the title and concept ‘Unveil’.
Sticker Illustrations
To create a fresh experience for the store and let the public understand them better, we took a 3D-illusion approach and played around with its actual tiles to literally ‘unveil their tiles’ and display their highlights. To achieve a well-rounded illusion design, we experimented with distortion and perspectives physically and digitally.
Craft from Scratch
Batik Patterns -
Traditional influences in modern pieces
Locally Crafted Beer -
Rich and high quality
Upcycled Dress - Sustainable Practices
A Skincare Laboratory -
Use of natural ingredients
Fashion designer’s Workspace
Handcrafted Jewellery