Unveil | okpoisy

Large-Scale Floor Sticker| Design | Conceptualisation | Illustration| Marketing Strategy

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Concept - Lifting Tiles

Sticker Illustrations

The Tagline

Social Media &

Augmented Reality (AR)

(3) Project Team: Shun Yi, Victoria, Sophia

The Tagline

Using DORS’s tagline ‘Live, Love, Local’, the team took different elements used throughout the graphic stickers and used them as accents for the tagline design, giving it a part of ‘Unveil’’s identity and feel.

AR Filter & Social Media Marketing

Our designs also makes use of an AR experience through an Instagram filter, allowing people to take a step further in interactions and understanding.

Design Orchard Retail Store*(*DORS) is an integrated retail and incubation space that aims to groom and profile new and emerging designers in the lifestyle and fashion sector, and prepare to take them overseas.

'Unveil' is a set of floor stickers and a marketing campaign that front-faces the target audience at their side entrance, aiming to increase the brand awareness and enhance customer experience.

(Project is a pitch.)

Concept - Lifting Tiles

A key challenge was that people think of DORS as just another retail store, and are not aware of its active support and efforts towards local designers. DORS also happens to be the only retail store in Singapore that has a unique window-unveiling service for new featured local brands/ collaborations. To use that unique feature of theirs, we came up with the title and concept ‘Unveil’.

Sticker Illustrations

To create a fresh experience for the store and let the public understand them better, we took a 3D-illusion approach and played around with its actual tiles to literally ‘unveil their tiles’ and display their highlights. To achieve a well-rounded illusion design, we experimented with distortion and perspectives physically and digitally.

Each floor sticker represents a different facet of DORS and are precisely distorted to allow for a unique 3D experience at specific angles - users will be able to interact with the whole sticker display at any angle or direction.